From Loom to Luxury: A Journey of Craftsmanship
Our journey is dedicated to bringing together different craft clusters in India and creating designs that give a sense of seasonlessness and timelessness. Our designs are meant for your festivities and everyday functioning, made with a composition of fibres available naturally and adorned with thoughtful details. A transition of an idea to the final piece is a journey of drafting inspiration from ordinary life moments to diving into archival textiles and reaching out to different regional craftsmen to accumulate our designs.
Intricate hand embroidery using Marodi and Aari techniques with sequins, kasab, dori and zardozi, is part of our design creation processes. Minimalistic florals and geometric patterns drawn from archives create motif inspiration for the brand. Dated more than a thousand years ago, the traditional method of hand block printing using natural colours in Kutch is part of our design extension 2024.
